But Home Depot / Lowes can install for less

We get asked all the time about why the bigger companies charge less. Because they can (they buy in bulk).

Think about what you are not getting from them that you can get from a smaller garage door company like Absolute Garage Doors:

1. Accountability: When an owner of his company performs his services, he does it with care because now you know him. If his services don't meet your standards he takes full responsibility for it.
2. Availability: Smaller company equals less customers. Less customers equal better chances you will get a service scheduled same day. 
3. Empathy: We get it! Small business owners have spent their own money and countless hours to make their business grow successfully and it's all because we have families to support. So we understand you have a budget and you don't want to be taken advantage of. Small business owners don't need to ask supervisors for permission to provide discounts.

So you may be paying a little more money to a small business owner rather than a Home Depot but you get more than what they can give you.